A logo isn't a brand

"A logo is not a brand" is one of many good thoughts in the Brand Gap book by Marty Neumeier that I am currently reading. A great look at bridging the gap between business strategy and design.



But that being said, I really like that alphabet poster made up from brand symbols and letters in my office.

In the desert

After I returned from my guerrilla marketing gig trip to Nashville, I noticed that I had overlooked an email from Ryan Bowd a few days ago. He had captured a "rarely smiling" image of me in the desert just outside of Abu Dhabi, UAE during an event organized by the Abu Dhabi Tourism Authority, the evening before the inaugural Abu Dhabi Triathlon. Thank you Ryan.

More orange

The best part of my recent unplanned Paris layover was an endless supply of Orangina. Mmmm, Orangina.

Being at home is nice

After several weeks of fairly heavy traveling, it is very nice to have some quality time at home. Amy and I had a nice brunch at Rana Loca this morning and then went on a nice walk with Pete through the neighborhood. Now we are just relaxing at home for a bit. So nice. Hmmm, maybe I can use the word nice a few more times. :-)

Soda stuff

While I was in Abu Dhabi I encountered the orange soda Mirinda in various places and it reminded my of my childhood where we often got to drink Mirinda. Why though is Orange soda great everywhere but in the USA? Too much corn crap?

Happy Birthday

Wishing my beautiful wife a very happy birthday.

Oh so tired

A little walk to the mailbox this morning completely wore out our little Pete. I guess we have to him on a more regular workout schedule, because the mailbox isn't very far from our house.

Ready for Abu Dhabi

Finally got a moto lid so I guess I am ready for my photo gig in Abu Dhabi. This though will be the last time that this helmet will be plain white. Upon my return from Abu Dhabi, Darin Wheeler of 2wheelercustoms will give it a custom slowtwitch face lift.

Mmmm Duplo

On my guerrilla marketing blog I wrote about a nice little campaign for KitKat in Auckland, NZ, but on my mind I only had images of a Duplo. Mmmmm Duplo.