Build it green and they will come

Today I went to the monthly meeting of the USGBC East Tennessee chapter at the very cool Loose Cannon Studios on Rossville Boulevard. Speaker was Jim Nicolow, AIA, LEED AP, a nationally recognized sustainable design expert. He leads Lord, Aeck & Sargent Architecture's Sustainability Initiative, overseeing the incorporation of sustainable design strategies and features into the firm's design projects. He talked about daylighting and smart use of natural light and it was all very interesting. Most interesting though was the massive throng of people there to attend the meeting. Who would have thought that so many folks have GREEN on their mind?